We have extensive experience managing Search Engine Marketing (SEM) efforts across competitive verticals such as automotive, higher education, and CPG. Our team has managed more than $15MM in annual spend (2017) through both SEM & Shopping in Google Ads, Bing Ads, and Yahoo! Gemini.
Visibility and engagement is the foundation of any organic search strategy. We build, deploy, and manage Search Engine Optimization (SEO) growth programs with comprehensive emphasis on both on-page and off-page tactics. We employ a “no silos” approach which helps us focus on integrating data from SEO into other channels and vice versa.
We’re advocates for an “all boats rise” approach and Display is a powerful tool to help achieve that. Our first party data approach to prospecting & remarketing means your owned data (pixel or offline) is getting used to drive business goals. We also live by the motto that “last click is dead” which means you’re going to see how Display influences all channels and not just first impression through any collystring efforts.
Local search is growing rapidly through peer-to-peer reviews along with a variety of signals that dictate how often your business appears. Local SEO is, in our opinion, a requirement for any service based business. We work closely in Google My Business and other major directories to drive performance through regular updates, review generation, and other tool utilization.
Our data focused approach to content enables you to drive powerful results. We’ll identify, analyze, and plan content based on actual data in the marketplace. We’ve built a content ideation and development process that is scalable for any agency or brand and will reach across multiple mediums.
Social Media Marketing
Our social media marketing efforts focus on content promotion, lead generation, and generating revenue. We’re experts in integrating first party data into targeting across the landscape of social publishers. From first interaction to last click by way of dynamic remarketing, we can help develop and manage results driven SMM strategy.